Most business owners know that it’s important to have a web presence. One of the top questions I get asked is “How Long Does It Take To Build A Landing Page?”. This is a great question that doesn’t have an easy answer without some additional thought. First, we should define what the owner is looking for:
What Is A Landing Page?
A landing page may be stand-alone or it may be part of a website. However, the landing page is usually not the full website. From a business standpoint, a website typically contains a lot of content (posts and pages) that describe the business and the employees. The website will often have an online store (or some other kind of ecommerce). All of these components are described on the website in multiple pages and posts.
A Landing page on the other hand is much more focused. The landing page is usually designed to accomplish one goal: Capture a lead, sell a specific service or product. A typical landing page won’t have a lot of options. The visitor hits the page and is presented with a specific offer, they have one single option – either take the offer (Purchase, optin etc.) or leave the site.