An Experminent In Page Rank Sculpting…
September 27, 2011 by David Olsen · Leave a Comment
I’ve been a fan of Leslie Rohde (LR) for some several years now. Leslie is the guy who coined the term “Link Reputation” back in 2002 to describe how Google ranks sites. Anyway, in his free ebook Dynamic Linking Leslie outlines a number of ways to sculpt internal pagerank. Here’s an experiment I’m doing with one of my sites…
First what is Page Rank Sculpting?
Page Rank Sculpting is the art of controlling how you link to your sites pages. The idea is to maximize the impact that your links have. Keep in mind, in this scenario, the links I’m talking are NOT backlinks (Links form other sites), the links we’re discussing here are essentially your sites internal navigation. When done properly, dynamic linking can greatly increase your websites presence with Google.
Mistakes of the past…
Until a few years ago, Pagerank sculpting could be handled by strategically using the “No-Follow” tag. However, Google began handling this tag differently around 2008, making it an infective tool to for sculpting. Today, sculpting needs to be handled with the proper use of links. I will point out that in his ebook, LR outlines several methods for hiding your links from Google, however in this experiment, I”m not using any of them -at least not yet.
Anyway, on to my site…
Phase 1
I have a niche domain that I purchased several years ago but never did anything with. The site is Number Charms, earlier this year, I did a little keyword research and found six phrases that I would target. Starting off the site had only these six articles in. The initial phrases I was targeting were:
- Number Charms (a page that acts as the home page)
- Gold Number Charms
- Silver Number Charms
- Sterling Silver Number Charms
- Sports Number Charms
- Brass Number Charms
Navigation
Originally, I removed all built-in theme navigation and instead created a text widget that linked to all six pages. I put this widget in the sidebar on every page.
For backlinks, I used some old articles I had written and submitted them to Ezinearticles.com. None of the articles I used were related to the niche in anyway, I simply submitted them and pointed links in the resources box to my site.
I quickly started ranking for most of my key phrases – this sounds more impressive than it actually is as it’s a pretty small niche. None the less, I was happy with my results.
After a few months, my sites homepage was a Pr3.
Phase 2
After my initial “success”, my rankings slowly started to fall off. Makes sense, Google is said to like “living” sites, this site was pretty much static after my initial flurry of activity when I set it up. I decided to continue on with the experiment and delve a bit deep into sculpting.
More Keyword Research…
I used my trusty copy of Micro Niche Finder and found several hundred decent terms related to my initial seed niche (number charms). I narrowed the list down to the top 10 phrases (I used Micro Niche Finders built in ratings tools for this). I had ten new articles written (one for each of my new phrases).
While the new articles were being written, I made some structural changes to the site itself. I broke the site down into categories and removed the text widget navigation that I had been using. For the new nagivation, I chose to add links to each of my (now eight) categories on the home page then each of the categories simply link back to home.
One of my categories has six separate sub pages (See that here:) Customized Charm Bracelets. On this “category page”, I linked to all my sub pages. Each sub page links back to the category page – the category page also links back to the home page.
Here’s a simple graphic showing what the new linking structure looks like…
The idea here is that I’m controlling where my page rank goes. I want my home page to get the most link juice, so all categories pages link back to the home page. My sub pages (under the categories) link back to only their parent category. I also removed any extraneous links (ie: the typical homepage link in the header, etc).Keep watching, I’ll update as new results come in…
Using The New Google Instant Search To Find Great Long Tail Keyphrases
October 1, 2010 by David Olsen · 2 Comments
Here’s a great way to take advantage of the new Google Instant search to find Long tail Keywords. Enjoy!
Auto Traffic Avalanche Review
September 18, 2010 by David Olsen · 1 Comment
The word Avalanche is defined as “a sudden appearance of an overwhelming number of things”. While I’m not sure if the results of this product can really be described as an “Avalanche”, the methods described do offer ways to quickly tap into a virtually unlimited source of visitors. Here’s my Auto Traffic Avalanche Review
If you don’t know already, this product teaches how to use the Pay-Per-Click (PPC) features of Facebook (facebook.com) and the lesser known “Plenty of fish” (plentyoffish.com).
The plan is basically in two parts. The first part discusses (in video) how to use the Facebook interface to get PPC traffic. This is pretty standard stuff, but Facebook offers some additional targeting features that other PPC’s (Like Google) simply don’t have. All of those features are explained here along with how you would use them in your affiliate marketing
campaigns.
Click Here To Learn More About Auto Traffic Avalanche
Pros
- Quick – see results almost immediately
- Easy to learn – Videos are quick and to the point
- Easy to use – No major copywriting skills are required.
- No Website required – You can also use this without a website of your own.
Cons
- If you’re using the software – you will be in violation of the Facebook TOS – so I’d recommend using a dummy account.
- It’s using PPC, so there will be a cash outlay to use these techniques (min of $15 or so per day).
Once you have a basic understanding of how to use the system – the “Secret” or “Loophole” training begins.
So what is this super-secret software?
Well I don’t want to give too much away, but the included software does help you exploit an issue with the Facebook system. While not illegal in any way – the software is in direct violation of Facebook’s Terms of service, so if you’re caught using it –expect to lose your account immediately.
The included software does help you exploit an issue with the Facebook system. While not illegal in any way – the software is in direct violation of Facebook’s TOS
Bottom Line – This is one of those, get in quick ‘cause it ain’t going to last very long’ tricks. Once Facebook gets wise to how the software works, I’m sure they’ll figure a way to shut it off. In the mean time, before that happens however, you should be able to make a few bucks with this.
What Kind Of Websites Are Making Money Today?
July 23, 2010 by David Olsen · 1 Comment
In This video we’ll be looking at a few different types of sites and find out the most effective way to monetize them.
Please leave comments and questions below! 
Here’s Video Two In the Series: Writing An Effective Product Review
How To Write A Product Review
July 22, 2010 by David Olsen · 2 Comments
Product Reviews are a great way to increase your affiliate sales. Unfortunately most people just don’t write them properly. In this video we’ll cover some of the key components of an effective product review.
Here’s The First Video In The Series – Building A Profitable Website - You Should Watch It First!
Please Leave Me Your comments or questions below!
